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How does an independent bike company like Electra thrive for 20 years?
Well, it helps to have some pretty sweet bikes, but it’s more than that. It’s a basic outlook on life that everything can always be made better. Cooler. Awesomer. We’re innovators at heart. Artists in our soul. We’re a forward-facing company. Always looking for the next place to ride. The next innovation. The next sunny day. Not only is it more fun that way, but it’s helped us stay on the leading edge of the industry.



Take our patented Flat Foot Technology®. We dared to re-engineer the sacred bike frame geometry of yore and ended up with a more comfortable, easier-to-control ride. Go figure. While riding is our passion, we’ve always believed our brand is as much about the people who ride our bikes as it is the bikes themselves.
Flat Foot Technology
Flat Foot Technology®. It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit of Flat Foot Technology® is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you plant your feet flat on the ground whenever you want without leaving the saddle.

Cruisers for all!
Electra Bikes has a full lineup of cruiser models for every rider. Mens, Womens, and children lines are all available.

Internal Hub
Select Cruiser models feature a 3-speed internal hub sealed against sand, ice cream, and anything else the boardwalk throws at you.

Rust Busting
Sealed bearings, aluminum components, anti-rust coatings, fully painted parts, and Aluminum frames on select models keep your ride pristine.

Check out the Electra line-up

Electra Cruiser 7D Step-Thru
$439.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in ...
Electra Cruiser 1 Step-Over
$449.99
It all started with an idea that we could improve upon an Am...
Electra Loft 7i Step-Thru
$749.99
You’ve got places to go. The 7i is the reliable super commut...
Electra Townie Original 7D Step-Over
$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. ...
Electra Townie Path 9D Step-Over
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. T...
Electra Townie Original 7D Step-Thru
$629.99
It's right for you if... You're looking for a fun, quality ...
Electra Cruiser 7D Step-Over
$569.99
Simply elegant. Casually cool. As a beach cruiser should be....
Electra Loft 7D Step-Thru
$499.99 $649.99 23% Savings
This is your city. Ride like it. The Loft 7D is a lightweigh...
Electra Cat's Meow 20-inch
$449.99
The Cat's Meow 20" is sassy and stylin' just like your littl...
Electra Cruiser 7D Step-Over Tall
$569.99
Simply elegant. Casually cool. As a beach cruiser should be....
Electra Cruiser 1
$399.99
Modern cruiser with over twenty years of refinement built in...
Electra Cruiser 7D 24
$569.99
Simply elegant. Casually cool. As a beach cruiser should be....